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As a newsletter administrator on Collate, you have several dials you can adjust, like knobs on a control panel, to achieve the ideal rhythm for sharing your research unit's work.
What is the best way to set your newsletter's length, consistency, and regularity? Let's dive in.
Before adjusting any settings, however, it's important to consider the size and output rate of your specific research unit. This depends on the number of ORCID or researcher IDs connected to your newsletter, the publication frequency of those researchers, and disciplinary variations in publication patterns. Different units have different profiles: you might have a small number of highly prolific researchers, or a large team with relatively lower individual publication rates. Additionally, metadata completeness and accuracy can vary significantly across disciplines.
You have three main controls: newsletter frequency (weekly or monthly), minimum article threshold required to trigger a newsletter, and maximum articles per issue. These knobs can be adjusted to create different configuration strategies tailored to your needs. For instance, you might configure a monthly newsletter with a high maximum article count to capture virtually everything your unit publishes each month. While this ensures complete coverage of research outputs, it may potentially overwhelm readers, and large issues could reduce long-term engagement.
Alternatively, you could set up a dynamic weekly update with a minimum threshold of, say, three articles. In this scenario, the system checks weekly but only sends when the threshold is met, with articles below the threshold banked for the next issue. This approach provides more frequent, manageable updates that maintain reader engagement, though the delivery schedule becomes somewhat irregular. For those seeking maximum consistency, setting both minimum and maximum thresholds to the same number ensures every newsletter contains exactly the same number of articles. This creates a predictable, consistent reader experience that's ideal for mid-sized departments, though it may delay sharing some content.
When adding custom content to newsletters, the system will always include as many available research articles as possible up to your maximum setting. It's also worth remembering that Collate maintains a complete calendar-based archive of publications, which provides flexibility beyond your newsletter schedule. Your strategic approach should align with your goals: for up-to-the-minute coverage, use weekly frequency with a low minimum threshold; for comprehensive roundups, use monthly frequency with a high maximum threshold. Ultimately, the most important consideration is your audience and what delivery pattern would serve them best. The flexibility of Collate allows you to experiment and refine your approach as you go.
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